What is Kol TikTok? The importance of Kol TikTok in Marketing 2022

What is Kol TikTok? The importance of Kol TikTok in Marketing 2022

What is Kol TikTok? The importance of Kol TikTok in Marketing 2022

15:19 - 05/08/2022

With an increasing demand for attention and various product options on the market, customers don’t know who to trust. Customers seem to trust ads less than before. Therefore, TikTok Kols are likely to become the hottest, most promising to use in marketing on the market.

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What is KOL TikTok? The importance of KOL TikTok in Marketing 

In this article, Ant Group will hand you some valuable knowledge about the definition and the importance of TikTok Kols in marketing and give you some useful information for your business.

Table of Content

1. What is Kol?

2. TikTok Kol in Marketing

3. The importance of TikTok Kol in marketing 2022

3.1. Precise targeting

3.2. Enhanced brand awareness

3.3. Boosted audience engagement

3.4. Improved conversion rates

3.5. Increased trust and credibility



Kol TikTok

What is TikTok Kol?


1.     What is a TikTok Kol?

Kol (Key Opinion Leader) is a person who has the power to influence the behavior of other people thanks to their persuasiveness.

TikTok is one of the most popular videos on social media platforms today. TikTok supports creating and sharing short clips with great music, attracting thousands of viewers and followers. TikTok Kols are Kols who are famous on TikTok. They build their images with great content on TikTok to attract and satisfy the needs of viewers.

2. TikTok Kol in Marketing

Using TikTok Kol in Marketing is not a new thing for many big brands who have been paying celebrities to promote their products. However, nowadays, customers tend to prefer new forms of digital marketing and social media channels through Kol over traditional forms of advertising. With a growing market share, TikTok has become a potential advertising market through TikTok Kols.

 Kol TikTok

TikTok Kol in Marketing 

Today’s marketing refers to seeking a “normal” person on social with a huge number of followers such as TikTok KOL. Besides, you can try adopting TikTok Kol in marketing in different ways:

  • Pay the TikTok Kol a certain amount to produce sponsored posts about your product or brand
  • Offer the TikTok Kol free or discounted merchandise to get a review
  • Provide the TikTok Kol exclusive products or important information to have posts about your product or brand

Every TikTok Kols have invested time building their own brand identity and increasing their audience. They boost trust with their followers via their authenticity. While customers might be dubious about big celebrities promoting products or brands, they are more inclined to trust Kols who are regular people like themselves. 

In the meantime, brands may need to trust the TikTok Kol to manage content for their videos that feature products. That’s why it’s crucial to choose the right Kol on TikTok to work with your brand. Marketers should try to get subtle and authentic content from KOL instead of excessively promotional posts.

3. The importance of TikTok Kol

3.1.​​Precise targeting

Determining and targeting the right audience is an essential part of every marketing strategy. Nevertheless, it is often a challenging process and requires a thorough understanding of your potential consumers.

TikTok Kol enables you to surpass this step because the hard work has already been handled by influencers. You just need to make sure that the Kol is related to your niche and that their public persona matches your brand’s image.

3.2.Enhanced brand awareness

TikTok Kol, thanks to their vast reach, have the ability to extend brand exposure and raise brand awareness. As an influencer suggests or promotes your brand, their followers will probably take notice. 

Working with TikTok Kol enables you to cut through the noise and drive their followers to your brand. It increases more visibility of your brand and helps build meaningful online conversations about it.

3.3.Boosted audience engagement

Boosting the number of likes and comments on your social media posts is a really hard task. In the absence of good engagement levels, gaining millions of followers won’t lead to any results. This is where influencer marketing can be a good idea.

First, collaborating with Kol on TikTok enhances the quality of your content and makes it more user-centric. Such a video is more inclined to find traction among your target audience.

Second, as a Kol shares your content on their social media profiles, their followers will also engage with it. If they love the content, they may tag their friends and share it on their accounts, further expanding their reach.

3.4.Improved conversion rates

The ultimate goal of any business is to grow sales and gain more profit. Nonetheless, it is extremely struggling to attract potential consumers by blowing your own trumpet.

Customers are becoming cautious about such brands and often spend hours conducting online research before making a purchase decision.

TikTok Kol gets the power to attract more people to your products or services. This is because customers believe the suggestions from their beloved influencers.

It is clear that TikTok Kol is a robust tool for customer acquisition. It helps you drive more prospects for your business and eventually, escalate your revenue.

3.5.Increased trust and credibility

The enormous power of TikTok Kol lies in their followers’ trust. This trust can help them build a loyal fan community.

As a Kol create their honest feedback video about your products or services, it is considered an authentic testimonial. It reinforces your brand’s reputation and fosters your credibility.

Moreover, partnering with TikTok Kol allows you to gain the trust of your audience. In a long time, this is the perfect tool to grow an army of loyal brand advocates. It aids you to amplify brand awareness and earn more revenue.

Marketing using TikTok Kol is becoming one of the most popular and effective forms of marketing today, used by many brands and businesses to promote their products and services to their potential customers.

 Kol TikTok

The important of TikTok Kol 

At Ant Group, we have a lot of experience in implementing and applying KOL TikTok in Marketing, especially in the fields of education, technology, media, and entertainment… At the same time, Ant Media (a member of Ant Group) is also managing hundreds of Kols in many different fields. We build a media ecosystem to bring value to all our partners.


Translation and Editing: Ant Group 

Source: MagePlaza